The Gehry Building

 

 

The Gehry Building
Delicious Cafe
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Gehry Partners
TBWA \ Chiat \ Day
NSB Capital

Introducing — The Gehry Building

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The Gehry Building is a structure that has been transformed from an industrial warehouse to a workplace for individuals with remarkable creative talents. It is also the centerpiece of an neighborhood that is rapidly moving through a similar reinvention, as companies in architecture, design, entertainment, advertising, special effects, publishing and similar fields occupy buildings that once echoed to the sounds of heavy equipment and forklift trucks.

The Gehry Building, at 12541 Beatrice Street in West Los Angeles, is the new home of Gehry Partners, recognized worldwide for its innovative architectural designs, and TBWA\Chiat\Day, part of TBWA Worldwide, one of the world's largest and fastest-growing advertising agencies.

The building is also home to Delicious, a tiny food stand that serves premium-quality healthy cuisine in take-out style, and which has become the catalyst for stimulating lunchtime conversations among the creative people who work in the area.

Frank Gehry and his colleagues, who created a new centerpiece for Los Angeles with The Walt Disney Concert Hall and revitalized an entire city with The Guggenheim Museum in Bilbao, have focused their talents on the building that houses their architectural studio and 42,800 feet of adjacent tenant space.

Partnering with Gehry in the project is NSB Capital Partners. NSB, headed by real estate industry leader Larry Field, has built or reinvigorated dozens of properties in Los Angeles. Its portfolio includes some 40 major commercial, retail and industrial centers totaling about 2 million square feet of floor space.

The result of the Gehry-NSB collaboration is a space that is both spirited and highly efficient, and an ideal setting for a company that will benefit by being a member of this neighborhood's remarkable creative community.

 

Copyright © 2007, SLG Partners, LLC.